
Nieves Vilar
Co-founder & Managing Director
With a background in management and tourism, Nieves keeps the wider view of the business. She cares less about org charts than about how each person fits the whole: in her reading, efficiency comes from putting people where they belong and looking after both the structure and the people who hold it up. Her role combines strategy, team leadership and commercial focus so Petru can grow without losing its family character.
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