Travel style
Boutique
Places with personality. Experiences with identity.
Approach
Properties with character. Experiences with identity.
The boutique approach focuses on places with personality, experiences with identity and details that add character to the journey. It is not defined by hotel category or price level, but by the way each choice contributes to an experience with a distinct identity.
What defines boutique
Our approach
Experience Level
Character, identity and attention to detail.
Operations
Coordination with suppliers and hosts who bring personality and identity to the experience.
Accommodation
Boutique hotels, estancias and accommodation with a distinctive personality.
Travel Rhythm
The pace depends on the type of trip; the boutique element lies in the character of the places and experiences selected.
Customization
Can be combined with different levels of personalisation depending on the proposal.
Local Support
Operational support throughout the journey, with a local team available for adjustments or unexpected situations.
Related experiences
Destinations with boutique proposals
Ideal for
Who this style serves
When to choose it
When to propose a boutique journey
When the passenger values accommodation with personality, experiences with identity and thoughtful attention to detail.
When the proposal is meant to stand out through the character of the places and experiences rather than through hotel category or price level.
When the agency wants to incorporate hotels, estancias, hosts or experiences that bring a distinctive identity to the journey.
For travel agencies and advisors
How we bring a boutique perspective into the journey
We select places and experiences for their character and their ability to bring identity to the journey.
A boutique proposal can combine accommodation, gastronomy, culture and local experiences without depending on a particular price category.
Boutique can be integrated into FIT, tailor-made, nature or cultural travel, depending on the passenger profile.
Frequently asked questions
Useful information for travel agencies
What defines a boutique trip?
The character of the places, the identity of the experiences and the attention to detail. Boutique does not necessarily mean luxury; it is about choosing places and experiences with a distinct personality.
Can boutique travel be combined with other travel styles?
Yes. Boutique travel can be combined with nature, culture, wine and gastronomy, FIT or tailor-made travel, depending on the passenger profile.
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